Head Office Banqiao Guanqian
- 1F, No.24, Guanqian E. Rd., Banqiao Dist., New Taipei City
- 02-8951-1755
- Open daily 12:00 – 21:30
Home / About
About Us
Four Decades in Gold & Jewelry
With professionalism and integrity, we help more people realize their entrepreneurial dreams and create lasting value.
PURE GOLD
BRIGHTER LIVES
SINCE 1986
Brand Story
Four Decades of Devotion
Earning Every Trust
For over forty years, Dian Jin Shi has been rooted in Taiwan's gold and jewelry industry — from raw materials and design to manufacturing and retail — always upholding the highest standards of quality and integrity.
Beyond fine gold jewelry, we are dedicated to passing on industry knowledge and supporting entrepreneurs, helping more people take their first step toward their dreams. Over four decades, we have witnessed countless meaningful moments and grown alongside many partners.
- 40 + Years of Experience
- 40 + Startups Mentored
- One-Stop Business Support
Our Beliefs
Integrity · Expertise · Shared Value
Integrity
Built on honesty and transparent practice — lasting trust is our promise to every partner.
Expertise
Deep industry roots and continuous refinement, sharing knowledge and hands-on experience.
Shared Value
Creating, sharing and thriving together for the lasting value of brand and business.
Why Dian Jin Shi
Why Choose Us
01
40+ Years of Experience
Four decades in gold and jewelry — deep market insight and proven industry models.
02
40+ Startups Mentored
A wealth of hands-on experience guiding partners to a steady start and lasting growth.
03
Complete Training
Systematic courses and practical training, from product knowledge to management.
04
Stable Sourcing
Carefully selected suppliers ensure quality supply and cost advantage.
05
One-Stop Support
From store setup, design and training to sourcing and operations — made simple.
06
Long-Term Partnership
Ongoing operational advice and resources, adapting with the market for lasting success.
Milestones
Our Journey
- 1980s
Foundation
Rooted in gold and jewelry, building a solid foundation.
- 1990+
Commitment
Standardized process and quality control earn market trust.
- 2000+
Integration
Integrating the supply chain for complete solutions.
- 2010+
Education
Establishing training programs to nurture talent.
- 2020+
Co-Creation
Continuous innovation, creating lasting value with partners.
- Future
Forward Together
Building the future of the gold industry with more entrepreneurs.
Professional Service
Our Service
Our professional jewelry advisors offer personalized consultation, helping you choose the most suitable jewelry and gold to match your needs and budget. From private viewings and bespoke design to expert appraisal and after-care — a one-stop service, so every purchase is worry-free.
Details that last, beauty that endures
Book a ConsultationCertifications
Professional Credentials
Our team holds international and local credentials including the Gemmological Association of Great Britain (Gem-A) and the Taipei Chu-Ying Gemology Academy — rigorously trained from gemstone identification to diamond grading, safeguarding every piece.
* Personal photos on the certificates have been removed to protect privacy and safety.
Our Stores
Visit Us
Xinzhuang Store Xinzhuang
- 1F, No.117, Zhongping Rd., Xinzhuang Dist., New Taipei City
- 02-8992-1317
- Open daily 10:30 – 21:00
Yangming Store Banqiao Yangming
- 1F, No.45, Yangming St., Banqiao Dist., New Taipei City
- 02-2251-3377
- Open daily 10:00 – 20:00
Your Best Partner on the Path to Success
Whether you are starting out or seeking to grow, Dian Jin Shi offers professional support and resources to realize your brand dream.
